Hotel pricing strategy: it should start with your hotel, not the market
Competitors provide information, but they should not decide how much your hotel is worth. We analyze how to build a pricing strategy based on the property’s product, costs, positioning and real objectives.
Outsource revenue management: advantages, risks and the keys to getting it right
Outsourcing revenue management makes it possible to incorporate expertise, technology and analytical capacity without creating an in-house department. We analyze its advantages, risks and the conditions required for the model to work.
Revenue management technology: helpful, but it won’t solve everything for you
Revenue management systems make it possible to analyze data, automate rates, and respond quickly. But a tool does not know the product, objectives, or context of each accommodation on its own. We analyze what technology can contribute and why strategic judgment remains essential.
Revenue management for holiday apartments: how to increase profitability
Publishing an apartment on several platforms and activating dynamic pricing can help generate bookings, but it does not guarantee that every night will be sold under the best conditions. Real profitability depends on balancing occupancy, average rate, operating costs and commissions. Revenue management for holiday apartments is the strategy that makes it possible to make […]
Hotel Direct Sales: What They Don’t Tell You About Its Costs
Hotel direct sales is not a free channel. Although a booking made on the official website avoids an OTA’s visible commission, it requires investment in technology, demand generation, payments, customer service and loyalty. This does not reduce its strategic value. On the contrary: selling directly allows you to better control the relationship with guests, communicate […]
Monopolized Hotel Distribution: Have We Given Up Control to OTAs?
OTAs provide visibility and bookings, but excessive dependence on them can reduce margins and limit a hotel’s control. We analyze how to build a more balanced distribution strategy.
